Outlines specific measures that assess the impact of their communications campaign, specifically around the uptake of counseling and coverage benefits as well as the use of tobacco in the state.
Suggests that an investment in comprehensive tobacco cessation services may result in savings for Medicaid programs and may be a cost-effective approach to improving health outcomes for low-income populations.
Provides an overview of tobacco use, assistance with cessation, and frequency of provider advice to quit among Medicaid beneficiaries.
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